Brand & Marketing Strategy for Food, Beverages and Wellbeing
About Us
Who We Are
We are a consulting boutique specialized in Brand & Marketing Strategy for the Food, Beverages, and Wellbeing industries.
Our edge lies in offering a personable, tailored, and structured approach, empowering business owners to craft, prioritize, and deploy effective strategies. From assisting entrepreneurs in laying solid foundations for their business ideas or startups, to supporting mature companies in their growth pursuits, we deliver clarity and actionable insights.
Discover our “5 Essential Ingredients for Business Success in the Food and Wellbeing Industry.” Click below to download your FREE resource.
Derived from the French culinary term ‘mise en place,’ it means ‘everything in its place.‘
Mise n’Place embodies the essence of preparation and organization.
Just as chefs lay out ingredients and tools prior to cooking, we help businesses identify their essential building blocks and establish strategic foundations for lasting success.
Building and growing a business or brand for the first time can be overwhelming, that’s why having a step-by-step approach, and knowing exactly where to focus first to build the foundations is a game changer in the long run.
What we do
We offer a 360° perspective on the business, coupled with a deep understanding of the F&B and Wellbeing market landscape.
Our multicultural background is not only enriched by a blend of extensive corporate and start-up experiences, covering both products and services but also spans diverse geographies. We’ve successfully worked with clients and partners in 5 continents, 22 countries… and counting!
Our 4 top areas of services include:
Business Strategy
Navigating the complexities of B2C or B2B, online or retail, on-premise or specialized channels? Whatever stage you’re at – pitch, launch, or growth – we’ve got your back. We’ll help you identify trends and seize opportunities, while being challenging and transparent.
We’ll guide you in:
- Defining clear business objectives,
- Setting priorities,
- Charting robust strategies,
- Designing a clear roadmap,
- Ensuring measurable outcomes with well-defined KPIs.
Brand Strategy
A compelling brand is so much more than a logo. It’s the core DNA that sets you apart. With unwavering passion and commitment to building lasting brand foundations, we deploy a structured framework to guide you meticulously through every phase of brand crafting.
Together, we’ll dive deep into:
- Brand Architecture,
- Brand Positioning,
- Brand & Product Naming,
- Brand Identity,
- Marketing Strategy,
- Communication Strategy,
- Digital & Social Media Strategies.
Marketing Management
Effectively managing a brand requires wearing many hats, and can be overwhelming for smaller businesses and budding entrepreneurs. It involves translating strategies into comprehensive marketing plans, understanding key health indicators and coordinating specialized teams, to name a few.
We’ll take on the heavy lifting:
- Crafting and monitoring the execution of 360° marketing plans and campaigns
- Coaching & supporting your internal marketing team
- Coordinating agencies and partners
Product Innovation
Venturing into product innovation requires a mix of market acumen, scientific insight, and industry-specific expertise. We have launched dozens of products in more than 10 categories! We also count with an international top-quality network of partners to ensure you’re always a step ahead.
We’ll support you in:
- Concept & Market Opportunity assessment,
- Formulation/Recipe Development,
- Packaging Design,
- Compliance check,
- Finding and selecting the right Ingredients Supplier and Manufacturer.
Some of our clients and background
Our roots in corporate brand and marketing within multinationals underscore the structured approach we’ve refined over the years, adapting it to different realities. This foundation has also ignited our insatiable curiosity, which we consistently nurture to stay updated on the latest industry trends and technology, ensuring cutting-edge solutions crafted for each business phase.
Who can we help?
Our clients are diverse in scope and goals, and we thrive on this variety!
No matter where you are in your business journey, we’re equipped to assist.
Launch
Do you have an idea that needs validation before developing a business and brand, but are unsure where to begin? Or perhaps you have a vision but need a roadmap to bring it to life? We’re here to guide you from concept to launch, ensuring your foundation is solid and your direction is clear.
Growth
If your brand and business have established roots and you're looking to explore new territories for growth, seek to scale, innovate, or pivot, our strategic advice will help you identify and seize these new opportunities. We'll assist in crafting a plan that transforms potential into tangible results.
Assess
Is your business well-established, yet you sense untapped potential? Perhaps you're wrestling with loose ideas that need refining and validation, or maybe you feel a more effective approach is missing? We offer a fresh perspective, providing the insights and clarity needed to optimize and transform your operations.
We recognize and embrace the uniqueness of every business. After our introductory call, we’ll develop a customized proposal tailored to your specific needs and business stage.
For more details on our services, consultancy fees, and package options, connect with us.
Not Sure Where To Start?
Reach out for an in-depth consultation and receive tailored advice.
Some genuine feedback from our clients
These are all real reviews we’ve received over the years. Names and companies are not specified to respect our client’s privacy.
Let's Connect
Looking to Nourish Your Brand?
Our approach is as unique as your business.
Let’s begin our journey together. Share your aspirations, and we’ll craft a path forward, tailored just for you.